AI and AR – new tools for market domination
Its time for radical changes in cosmetics.
Artificial intelligence (AI) and augmented reality (AR) arent just buzzwords – theyre tools that can transform the way your customers discover and purchase cosmetics.
If you are not using AI or AR, you are missing out on the opportunity for personalized selling at the highest level.
See how you can implement it and use ready-made solutions.
AI in Skin Analysis – Expert-Level Personalization
Customers increasingly expect personalization, and brands have the opportunity to deliver what they truly need. How? Thanks to AI, which can analyze customer skin photos in real time. Its like having a dermatologist in your pocket, eliminating the need for hour-long consultations.
What to do: Use tools such as Revive, which automatically analyze photos of the customers skin, diagnose problems (e.g. discoloration, wrinkles) and immediately suggest the perfect products.
Example: The customer uploads a selfie, and the AI identifies skin concerns and suggests moisturizing creams, serums, and masks ideal for their skin. Everything happens instantly – the customer sees results in seconds.
AR in Virtual Cosmetic Testing – More Purchases, Fewer Returns
Think about it: Customers can try on products before making a purchase. Thanks to AR, customers can see how different shades of foundation will look on their skin, or how lipstick will match their undertone. This not only increases trust but also reduces returns.
What to do: Use solutions such as ModiFace (bought by LOréal) or YouCam Makeup, which allow you to virtually test your makeup.
Example: The customer chooses a lipstick and immediately sees how it looks on her lips, without having to visit a store. The result? Increased engagement and conversions.
Intelligent product recommendations – sales that work themselves
Customers love personalized offers. With AI, you can analyze their shopping history and website behavior to automatically suggest products that best suit their needs. Its like having a personal shopping consultant who always knows what to recommend.
What to do: Tools such as nosto They use AI to dynamically tailor recommendations on the site. Nosto analyzes user behavior and suggests products that will perfectly complement their shopping cart.
Example: A customer buys a face cream, and AI suggests a serum or toner that will perfectly complement their skincare routine. Not only do you increase the value of your shopping cart, but you also build loyalty because the customer feels you truly understand their needs.
AI in cosmetics creation – how to know what will be a hit?
AI not only analyzes skin but also helps in product development. How? It analyzes market trends, customer preferences, and even social media data to predict what will be popular in the next few months.
What to do: Use AI tools to analyze market data and trends, such as Trendalytics, which analyzes social media, Google Trends, and Perplexity, to predict which ingredients and formulas will be hits.
AI and AR technologies are not the future – they are already here.
Customers expect personalized experiences and innovative solutions. By implementing AI and AR, brands can differentiate themselves from the competition, increase customer trust, and boost sales.
Its not complicated – just a few steps are enough to implement ready-made tools
