Logo Canexpol Group
Logo Canexpol Group
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Logo Canexpol Group

Product Brief

Completing the brief will take approximately 3–5 minutes. If you have any questions or anything is unclear, please contact the project manager.

Ewelina Michalczyk
Tel. +48 696 260 923
ewelina.michalczyk@canexpol.waw.pl

About the Project and the Company

First and last name of the decision-maker
Full legal name of the ordering entity
We will send the quotation to this email address
Helps us tailor the process

Product and Positioning

Select the product category
If you already have one
Pozycjonowanie
How should the product be positioned in terms of price and quality
Main Sales Channel
The primary channel(s) where you plan to sell the product

Market Benchmark

If you have a product that reflects the direction of the project, describe it or paste a link

Formula and Requirements

Do you have a ready formula?
INCI or formula
Excluded Ingredients
Select only if relevant
Certification
If required

Packaging

Who provides the packaging?
Primary product packaging, e.g. bottle, jar, etc.
Unit Carton
Additional outer packaging
Select the main format
If known or if you have a preference
Packaging Labelling Method
If you have additional requirements or ideas regarding the packaging, you may describe them here
Secondary Packaging (Shipping Carton)

Quantities and Pricing

Volume
Per unit
Why does the size of the first production batch matter?
In practice, the first production batch is not only a test but also a real market entry. Volumes that are too small often do not allow for a reliable assessment of demand and may quickly lead to stock shortages if sales perform well.
Example: A very small first batch often results in a rapid “sold out” situation, after which the brand may be out of stock for weeks. From a business perspective, this is not true demand validation, but rather a missed opportunity to properly assess it.
Therefore, in most projects we recommend a first batch of at least 2 500 units, which allows for meaningful sales testing, maintaining product availability, and collecting reliable market data.
Size of the First Production Batch
Estimated number of units planned for production
Target net production price (ex works), excluding retail margin
Estimated gross price for the end customer (shelf price) – helps align production cost and product positioning

Regulations and Testing

Rynek sprzedaży
Where will the product be sold
Safety Assessment
Approx. 900 Euro (estimated)
CPNP Registration
Who will submit the notification

Additional Information

If there is anything important about your product that we did not ask about in the brief, you may include it here

Based on the information provided, we will prepare a preliminary price offer and contact you within 2–3 business days.